tag:blogger.com,1999:blog-78669547206865989012024-03-20T02:07:07.012-07:00Farr-out Media MusingsAnonymoushttp://www.blogger.com/profile/14524730319746443510noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7866954720686598901.post-9604629019084686092016-09-25T15:23:00.002-07:002016-09-25T15:23:05.123-07:00Insta-Queer: LGBT Users in the Instagram Era<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS5U6wPAeSd1EIa9cnKIAC5UpQCgqBCZ-bzuO-KaJOH9s09XgOxb5BEwAYj0x3JUFHHfPRui8eAE9NyMdMDVokmAXxuQx6zDH-sBt8mM2QzBcGiYBYIZuE7moLSg52Ft_2COzqRKXDHek/s1600/blog+4.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS5U6wPAeSd1EIa9cnKIAC5UpQCgqBCZ-bzuO-KaJOH9s09XgOxb5BEwAYj0x3JUFHHfPRui8eAE9NyMdMDVokmAXxuQx6zDH-sBt8mM2QzBcGiYBYIZuE7moLSg52Ft_2COzqRKXDHek/s400/blog+4.jpg" width="400" /></a></td></tr>
<tr align="right"><td class="tr-caption">image source: <a href="http://marketingland.com/instagram-algorithm-feed-168762" target="_blank">Marketing Land</a></td></tr>
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Inspired by the article I posted several weeks back, <a href="http://www.out.com/out-exclusives/2016/8/17/insta-hunks-inside-swelling-selfie-industrial-complex" target="_blank">The Insta Hunks</a>, I thought I would explore the intersectional issues of instagram and the queer subculture. Lesbian, gay, bisexual, and transgender (LGBT) persons are often noted in the literature for their early adoption of digital medias, ranging from online dating to mobile dating or hookup apps on their phones.<br />
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Instagram, which launched in 2010 has grown significantly over the last few years. This mobile photo-sharing and networking app allows for users to share images or videos--either privately or publicly. It was <a href="http://abcnews.go.com/blogs/technology/2012/04/facebook-buys-instagram-for-1-billion/" target="_blank">bought by Facebook</a> for $1billion in 2012. Today, it is estimated that there are approximately <a href="https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/" target="_blank">500 million monthly users</a>. <br />
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<b><span style="font-size: large;"><span style="color: #741b47;">Who's Out There?: Gay Beards</span></span></b><br />
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A simple google search of "instagram and gay" first brought up a list of several frequently sought hashtags (#thenexttopgay, #gaymen, #thegaybeards) as well as varied articles and brief pieces on instagram and gay users.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnYd_AM9Gza3Hh6SEn1_hA07nMDQ7GGAYtkg1gx2JI9VlhbbmepwBjEZwUiXJt6T683b_OxXIbUnB0nIpYnJJ-rx1Xr5058o8oWapzSfzCLc9bBeEVBTDmdRbEX0H3gZI9-jy_m7qIIZc/s1600/blog+4b.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnYd_AM9Gza3Hh6SEn1_hA07nMDQ7GGAYtkg1gx2JI9VlhbbmepwBjEZwUiXJt6T683b_OxXIbUnB0nIpYnJJ-rx1Xr5058o8oWapzSfzCLc9bBeEVBTDmdRbEX0H3gZI9-jy_m7qIIZc/s320/blog+4b.jpg" width="320" /></a></td></tr>
<tr align="right"><td class="tr-caption">Source: <a class="g-profile" href="https://plus.google.com/104343300652982198879" target="_blank">+The Gay Beards</a> </td></tr>
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While I have general familiarity with Instagram, I wanted to explore a bit about what was written about LGBT users and Instagram. In The Guardian, Cain (2015) wrote "<a href="https://www.theguardian.com/technology/2015/sep/13/instagram-is-being-given-a-gay-makeover" target="_blank">How Instagram is being given a gay makeover: Gay users are flocking to the photo network which offers support, belonging and taut abs</a>." While not the most indepth of articles, he focuses upon instagrams success in the queer community, particularly among gay men, as the result of the "fun" factor of instagram and that a community of strangers may be providing a level of support and inclusion that had largely been absent for many during their youth and development. Within the piece some examples of images were included from <a class="g-profile" href="https://plus.google.com/104343300652982198879" target="_blank">+The Gay Beards</a>, <a class="g-profile" href="https://plus.google.com/112146682442905014025" target="_blank">+Lesbian Funhouse</a>, and @thenexttopgay. I particularly got a bit of a chuckle out of the gay beards image, which then made me think about the <a href="http://www.boredpanda.com/glitter-beard-trend/" target="_blank">glitter beards trend</a> <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjP7mBHEHqHejJA9n2VWmbpjS9YwApKwDZJxKcqFgXwS8BN_iNPhj15uiAqPLOIxwnbKLI1vax9YB_D9xknfDXd81IJ820gEW-IrHbOGif7dwbta6fYsvi0hB6BdGnGsXjMRu4KlCbHg8/s1600/blog4g.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjP7mBHEHqHejJA9n2VWmbpjS9YwApKwDZJxKcqFgXwS8BN_iNPhj15uiAqPLOIxwnbKLI1vax9YB_D9xknfDXd81IJ820gEW-IrHbOGif7dwbta6fYsvi0hB6BdGnGsXjMRu4KlCbHg8/s200/blog4g.jpg" width="200" /></a></div>
that emerged in later 2015. Investigating <a href="https://www.instagram.com/thegaybeards/" target="_blank">their instagram</a> I found there have been a large variety of often entertaining beard decor pics by these two friends (over 400 posts) and they are being followed by over 260,000. It appears the same two men are heavy influencers for the emergence of both the <a href="http://www.boredpanda.com/flower-beards-trend/" target="_blank">flower beard</a> and glitter beard trends on instagram -- which were then replicated by a variety of other men. Given the nature of social media, it is challenging to fully gauge the initiators of such trends--but one can certainly gauge the influencers. The trend became so popular that Brian and Johnathan @thegaybeards created a youtube video on "How to Glitter Beard" -- it has now been viewed over 550,000 times. In addition to their instgramming, they are creating approximately weekly youtube videos and active in a variety of social media platforms.<br />
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<span style="font-size: large;"><b><span style="color: #741b47;">Instagram: Gay Beauty and Insecurity</span></b></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE_IbeVYnQPxSPM4JcVWoGIgn4GLyJdXKpZKMyLm2VU7MRD3Homma3iUCdQh1V4HWzr-LDNjF6nC4Ih640Dhh7ZP4MixLmSfWmG6ulbMYdEM2j3Okb6iFurV3Ic7zbDEjqd_Swxlbehk0/s1600/blog4k.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE_IbeVYnQPxSPM4JcVWoGIgn4GLyJdXKpZKMyLm2VU7MRD3Homma3iUCdQh1V4HWzr-LDNjF6nC4Ih640Dhh7ZP4MixLmSfWmG6ulbMYdEM2j3Okb6iFurV3Ic7zbDEjqd_Swxlbehk0/s640/blog4k.jpg" width="640" /></a></td></tr>
<tr align="right"><td class="tr-caption">image source: <a href="https://www.buzzfeed.com/alfredomurillo/im-gay-and-instagram-is-ruining-my-life?utm_term=.urxVgNRyEy#.iczVrYp7D7" target="_blank">Marcos Chamizo/BuzzFeed</a></td></tr>
</tbody></table>
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While much of what is out there about instagram and gay culture appears to focus particularly upon aesthetics (such as "<a href="http://www.gaytimes.co.uk/guys/2863/the-9-hottest-accounts-on-instagram/" target="_blank">The 9 Hottest Accounts on Instgram</a>" and <a href="http://www.out.com/out-exclusives/2016/8/17/insta-hunks-inside-swelling-selfie-industrial-complex" target="_blank">InstaHunks</a>). While research certainly has spoken to the body-centric nature of gay culture over the last decades, with particular emphases upon being slender, fit, and muscular, these norms are perpetuated across multiple forms of media. It used to be that gay men were primarily being influenced by television and magazines, but now social media is infiltrating the psyche of these users. <br />
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As written about by Alfredo Murillo (2016) in <a href="https://www.buzzfeed.com/alfredomurillo/im-gay-and-instagram-is-ruining-my-life?utm_term=.urxVgNRyEy#.iczVrYp7D7" target="_blank">I'm Gay and Instagram is Ruining My Life</a>, it is not just about comparing one's body to that of models anymore, but you can now compare it to other seemingly "average" gay men -- or in Murillo's case, his own neighbor! Now, through instragram, is exposed to the beautiful bodies that may typically be hidden in clothing in our daily lives and led to compare ourselves with those who appear to have jobs and lives like our own--and question whether we measure up. One can now see the activity efforts of one's peers, their muscle-clad bodies, and such -- but we can might also forget the amount of time some may put into the filters and tweaking of those images before they are posted. All the same, body shame and guilt can undoubtedly emerge...while still relishing in the voyeuristic joys of seeing others.<br />
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<span style="font-size: large;"><span style="color: #741b47;"><b>Instagram and the Gay Family</b></span></span><i><br /></i><br />
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<i>Out Magazine</i>, in addition to the aforementioned piece on Instahunks also has published pieces such as <a href="http://www.out.com/love/2016/2/26/26-adorable-gay-instacouples-love#slide-0" target="_blank">26 Adorable Gay InstaCouples </a>(2015)--while primarily focused on gay men's couples, was also inclusive of some images of those with children. Cain's (2015) earlier mentioned piece also spoke to the imagery of gay couples, gay weddings, and made reference to emerging imagery of gay families.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDoTXcIViorYJ7c67YdzfhvzZO_4TjaNRncmr8opDL9Y1qp5N1V83BeUJxYs8e2WHiyW_QbMfj6OUSWa7IwyM_B-H1dAbmM2wROBhWCQLKpOG7Dp4xn2TNclDTjuglqtZzIdqvbD8Cqw/s1600/blog42.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDoTXcIViorYJ7c67YdzfhvzZO_4TjaNRncmr8opDL9Y1qp5N1V83BeUJxYs8e2WHiyW_QbMfj6OUSWa7IwyM_B-H1dAbmM2wROBhWCQLKpOG7Dp4xn2TNclDTjuglqtZzIdqvbD8Cqw/s1600/blog42.jpg" /></a>Instagram accounts among users in the lgbt community can help peers and the general public have a visceral connection to the lives of gay and lesbian families (for example, <a href="https://www.instagram.com/2mums_2dads/" target="_blank">@2mums_2dads</a> which celebrates the diversity of lgbt parenting families or the more broad <a href="https://www.instagram.com/explore/tags/gayfamilies/" target="_blank">#gayfamilies</a>). What one sees may expand their view of the "normal family" -- however, I suspect the majority of followers of these types of instagrams are themselves LGBT and are seeing these images as affirming to their personal identities, aspirations, or community diversity. Certainly, some heterosexuals are also following, but I am led to ponder how this engagement may then intersect with being seen as cultural sensitive, politically correct, or even slacktivism. <br />
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<b><span style="color: #741b47;"><span style="font-size: large;">Instagram: Looking at the Literature</span></span></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4tYFnwjhUq1ELxkg2aMnDqtu2QEd1l8DUa8cLvnTTulX-V9kk1HygPWvplXfcdP5InQCQhXQu4D423l_hC8aTc1Lowx0bthyxlyONxDbXS61TUt83OEh7P9g7T0t24HOhvOuekobYtIw/s1600/blog+4h.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4tYFnwjhUq1ELxkg2aMnDqtu2QEd1l8DUa8cLvnTTulX-V9kk1HygPWvplXfcdP5InQCQhXQu4D423l_hC8aTc1Lowx0bthyxlyONxDbXS61TUt83OEh7P9g7T0t24HOhvOuekobYtIw/s1600/blog+4h.jpg" /></a>Having explored a bit of the popular culture and internet published materials on instagram and lgbt communities, I thought I would delve into the academic literature a bit. However, using <a href="https://www.ebscohost.com/" target="_blank">Ebscohost</a> revealed a dearth of work in this particular population/community. Simply searching "instagram" elicited a result of over 25,000 pieces---across a myriad of relevant topics, with over 600 references being explicitly linked to peer-reviewed materials. However, a search of "instagram + gay" brought up only seven references (across all types of sources), which were to news pieces on celebrity coming out, <a href="http://www.ibtimes.com/fantasia-gay-marriage-rant-has-american-idol-winner-hot-water-controversial-instagram-post-989398" target="_blank">Fantasia Barrino's (American Idol) commentary</a> on gay marriage in 2013, and pieces about the football player William Gay. Searching "instagram + lgbt" was even less fruitful. The only related search that produced any useful connection was "instagram + queer" which led me to the book, <a href="https://www.google.com/imgres?imgurl=http://t3.gstatic.com/images%3Fq%3Dtbn:ANd9GcRranwfaDuR25jLysg5tywejpD975GFMqkbVxrnvd2yqFKqMhh6&imgrefurl=http://books.google.com/books/about/Innovations_in_HIV_Prevention_Research_a.html%3Fid%3DET4jBAAAQBAJ%26source%3Dkp_cover&h=1080&w=716&tbnid=N0T5FJzxseniSM:&tbnh=160&tbnw=106&docid=7eZ5bqgB8qnPIM&itg=1&usg=__pbU92LGQbT2Zj623UkllNTxqqtI=" target="_blank">Communities and Technology: Enhancements in HIV-prevention research and practice among adolescents and young adults</a>, by Sheana Bull, Tarik Walker, and Deb Levin (2014). While undoubtedly social media, including instagram, is offering a venue to both educate and provide social support for HIV prevention in this community, I find it concerning that this appears to be one of the few academic pieces that is examining gay/lgbt communities and instagram in any manner. I'm confident it is a useful piece--but when this is seemingly the only piece, it may serve to reinforce cultural stereotypes of HIV and LGBT communities to the average American.<br />
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It is clear that instagram is a growing area of academic inquiry -- across topics of user rates, different consumer bases, as a marketing tool, as an activism forum, etc -- but this is not translating into an exploration of an lgbt consumer base, despite seemingly high rates of participation and use of this social media tool.<br />
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<b><span style="font-size: large;"><span style="color: #741b47;">What Does it All Mean?</span></span></b><br />
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Digging into this topic has left me both impressed by the degree instragram has entered the popular culture dialogue in connection to the lgbt community as well as disappointed. There are LGBT persons who are using instagram to create fun dialogues and visibility, those who are using it to market themselves and making a living, those using it to perpetuate ideals of beauty and those who are challenging them, and those who are looking to demonstrate the diversity that is embodied within the queer community. It is a broad, accessible, social networking resource for people to connect with others over vast distances or within their same neighborhood. It is disappointing that more social research has yet to investigate lgbt communities and the constructions of these images and how they intersect with followers/subscribers and likes -- but this also leaves a rich field for investigation.<br />
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<br />Anonymoushttp://www.blogger.com/profile/14524730319746443510noreply@blogger.com1tag:blogger.com,1999:blog-7866954720686598901.post-63084629611010696992016-09-18T13:04:00.003-07:002016-09-18T13:05:28.187-07:00Visual Storytelling: Honey Maid<!--[if gte mso 9]><xml>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgblo05dPo2-SPxcieo9gDVCzRAF5MdJXlC3mUNeqoV3t_zZiD73Ep5YKhy3Hlol30zdOpspOdgfDzVOOZLneS20WOMMBavdVJFSUgl6c_9SEigFhXW313nq9RPteQu63ywlycCO8ekCD8/s1600/blog+3c.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgblo05dPo2-SPxcieo9gDVCzRAF5MdJXlC3mUNeqoV3t_zZiD73Ep5YKhy3Hlol30zdOpspOdgfDzVOOZLneS20WOMMBavdVJFSUgl6c_9SEigFhXW313nq9RPteQu63ywlycCO8ekCD8/s640/blog+3c.jpg" width="640" /></a></td></tr>
<tr align="right"><td class="tr-caption"><a href="http://thescribo.com/storytelling/" target="_blank"><span style="color: #999999;">Image Source</span></a></td></tr>
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Storytelling remains a persistent part of social
interaction and communication.<span style="mso-spacerun: yes;"> </span>Stories allow us to educate
our peers and children, create and maintain a shared history, represent social
norms and mores, and spark imagination and creativity.<span style="mso-spacerun: yes;"> </span>Story telling has been passed through
generations immemorial not only in spoken, but also in visual forms. Let's explore what visual storytelling has meant and continues to mean for today's culture.</div>
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<b><span style="color: #3d85c6;"><span style="font-size: large;">Prehistoric Imagery: Still Telling a Story</span></span> </b></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioL_roVlcOxnNhLI2vaklC9RzDl0XeoagLUlHlbmEzU6pmyOCKRDAVMN8XyQymZQVkdzxbVfZ6ojkuPh2173oG0aUfcM2qjrB9vqOvMMvg_xlBgY1rkBTPsSsChz3cFIOcVCdZZSQl2X8/s1600/blog+3a.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioL_roVlcOxnNhLI2vaklC9RzDl0XeoagLUlHlbmEzU6pmyOCKRDAVMN8XyQymZQVkdzxbVfZ6ojkuPh2173oG0aUfcM2qjrB9vqOvMMvg_xlBgY1rkBTPsSsChz3cFIOcVCdZZSQl2X8/s200/blog+3a.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: Ralph Morse - Time & Life Pictures/ Getty Images</td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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Among the most famous of prehistoric visual story telling
examples are the <a href="https://en.wikipedia.org/wiki/Lascaux" target="_blank">Lascaux cave paintings</a>.<span style="mso-spacerun: yes;"> </span>These paintings are estimated to be
over 17,000 years old and tell the story of the lives of the Cro-Magnon men and
women who created them --- with a particularly emphasis upon the animals they
were surrounded by and hunted.</div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzysCK5bzeqhL73S9byLtBW7vGelYnA-MPpvlz4ZCQZKZPFZ2qBjYcay20EUk1XMVk_4mCYWZstFPerBo0tvYfzut0d66JSVU-wIliEvIuZ714Y_IGL6zVLGHnabydsc-AAI1S-pdilXs/s1600/blog+3b.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzysCK5bzeqhL73S9byLtBW7vGelYnA-MPpvlz4ZCQZKZPFZ2qBjYcay20EUk1XMVk_4mCYWZstFPerBo0tvYfzut0d66JSVU-wIliEvIuZ714Y_IGL6zVLGHnabydsc-AAI1S-pdilXs/s320/blog+3b.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://www.meros.org/en/wonder/view?id=465" target="_blank">Meros</a></td></tr>
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Such storytelling, despite thousands of years past continues to
fascinate and attract viewers since their rediscovery in 1940.
Unfortunately, the mass appeal and tourism led to environment issues in
the caves (particularly mold and fungus) -- to protect this UNESCO <a href="https://en.wikipedia.org/wiki/World_Heritage_Site" target="_blank">World Heritage Site</a>, a replica was built for tourists and limited
access to the original site is currently only granted to scientists and
preservationists. </div>
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<span style="color: #3d85c6;"><b><span style="font-size: large;">Paintings, Photography, Motion Pictures & Television</span></b></span></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe8qVEy1EXl9haSHwiK6KvMtit2xXIOCmTOaCImSvL-REnrcFl0MqcyRQIaByFiwi3J9dAfurqqs1yFv4unXpfvKXC3bgdTbRhxrCEydhk8HL1bQ9VZfjVJ_JbusYcKhwUughzHl2pcoM/s1600/blog+3d.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe8qVEy1EXl9haSHwiK6KvMtit2xXIOCmTOaCImSvL-REnrcFl0MqcyRQIaByFiwi3J9dAfurqqs1yFv4unXpfvKXC3bgdTbRhxrCEydhk8HL1bQ9VZfjVJ_JbusYcKhwUughzHl2pcoM/s320/blog+3d.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://worldwideflood.com/general/ark_history.htm" target="_blank">Noah's Ark Depictions Through History</a></td></tr>
</tbody></table>
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As time passed, visual storytelling occurred in near all cultures, ranging from the stories told on the painted pottery, the embroidery, bead work, and weaving of clothing and decor, the frescoes and mosaics decorating homes and public works, carved stonework, and illustrations of texts -- helping the illiterate masses understand their social, cultural, and spiritual heritage. An example many in the West may be particularly familiar with are biblical images, such as that of Noah's Ark.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkO8Zlqk8Sii-PIZ_ZvQS2GazCF-blxrq9Dz_YgE6bhuPGWxe9qUZOvlLu9zLY-ryezIPLCi7d8uRw_YeoMcDZIU_nAEb4w5D8xBrh4np91zp0t57LVY9Zl3iNKzyGET5eqF2cuH7I_OY/s1600/blog+4e.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkO8Zlqk8Sii-PIZ_ZvQS2GazCF-blxrq9Dz_YgE6bhuPGWxe9qUZOvlLu9zLY-ryezIPLCi7d8uRw_YeoMcDZIU_nAEb4w5D8xBrh4np91zp0t57LVY9Zl3iNKzyGET5eqF2cuH7I_OY/s200/blog+4e.jpg" width="190" /></a></div>
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With the invention of modern photography in the 1800s, artists suddenly had the ability to create stories in a far briefer time than was required of a painting. Ann Davlin has created an <a href="http://photodoto.com/camera-history-timeline/" target="_blank"> Illustrated Timeline of the Camera</a>, that you may find interesting. Today, of course the camera has evolved from the costly tool of a specialist to the mainstream storytelling tool of the masses -- particularly as we can now use our cell phones to create stories to share with our friends in Snapchat, Pinterest, and on Facebook.</div>
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From the still images of the camera, we saw the <a href="https://en.wikipedia.org/wiki/History_of_film" target="_blank">emergence of motion pictures</a> in the late 1800s. While films were initially black and white and silent, their storytelling ability-- engaging with authenticity, visual appeal (sensory), and social relevance (see <a href="http://contentmarketinginstitute.com/2015/08/nail-visual-storytelling/" target="_blank">Papandrea 2015</a>) -- made them a huge hit. The popularity and consumption of film continued to grow with the introduction of <a href="https://en.wikipedia.org/wiki/List_of_early_color_feature_films" target="_blank">color </a>and sound (<a href="https://en.wikipedia.org/wiki/Sound_film" target="_blank">"talkies"</a>) -- clearly, the audience loved a good story as much then, as they do today. The twentieth century saw not only the continued storytelling of photos, print material, and film, but the profound impact of television, video games, and the internet. Visual storytelling has become a mainstay of cultural understanding and shared knowledge.</div>
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<span style="color: #3d85c6;"><b><span style="font-size: large;">Visual Storytelling Today: The Case of Honey Maid</span></b></span></div>
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Given the long history and shared understandings of visual storytelling, it has remains a mainstreamed approach to advertising and engaging a consumer audience. Numerous articles and blogs explore the phenomena of brand story telling, some great examples include: <a href="http://locowise.com/blog/7-incredible-examples-of-brand-storytelling-on-social-media" target="_blank">7 Incredible Examples of Brand Storytelling on Social Media</a>, <a href="http://www.inc.com/janine-popick/storytelling-3-amazing-examples-of-successful-campaigns.html" target="_blank">3 Hugely Successful Storytelling Campaigns: What's Yours?</a>, and <a href="http://blog.hubspot.com/marketing/visual-storytelling-examples#sm.00001plpzgbtkfff5t22ymdwj3kvo" target="_blank">The Power of Visual Storytelling: 15 Stunning Examples to Inspire You</a>. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVyULdhba2zDKfq_s8ei8YfnL-t_H3TO_M9mJ7HGxJfGVP4sqOmJ2UzvBwopBneLriUlxrBj4nlfV686m74Dh3Y9zFKf52EyWM77IQmSVxeRVnJHaZ3hJIlV4Ga12ME5aww0K1PRKF8os/s1600/blog+3.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVyULdhba2zDKfq_s8ei8YfnL-t_H3TO_M9mJ7HGxJfGVP4sqOmJ2UzvBwopBneLriUlxrBj4nlfV686m74Dh3Y9zFKf52EyWM77IQmSVxeRVnJHaZ3hJIlV4Ga12ME5aww0K1PRKF8os/s320/blog+3.png" width="320" /></a>As I am currently teaching Sociology of the Family, I got to thinking about the Honey Maid "This is Wholesome" campaign. This campaign, that debuted in 2014, focuses upon four family portrayals annually. This campaign tells the story of American family diversity and has included families with single parents, gay and lesbian parents, immigrant families, multi-racial families, adoptive families, among others. Honey Maid's brand equity manager, Katrina Plummer, conveyed in an interview the <a href="http://www.campaignlive.com/article/honey-maids-brand-manager-love-snacking-changing-american-family/1390570?dcmp=emc-conthecampaignfix&bulletin=the-campaign-fix" target="_blank">story of inclusion</a> this campaign has created. </div>
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The campaign received both positive and negative responses -- with particular negative outcries received in response to the portrayal of gay fathers and multiracial families. Rather than simply compose press releases, they transformed the negative comments into a visual story, that aired as the "Love" commercial:</div>
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As the <a href="http://www.adweek.com/news/advertising-branding/ad-day-honey-maid-preaches-acceptance-even-more-polarized-america-170590" target="_blank">campaign entered its third year</a> (you may see the four ads of 2016 via the link), the story continues to evolve to befit contemporary culture and society -- the messages of diversity and inclusivity may continue, but the incorporation of acceptance brings added dimension to the campaign. The ads of 2016 include images of "Neighbors" from other cultures, "an adoption story, a father accepting his gay son and son-in-law, and father coming home from war as a double amputee."</div>
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<br /></div>
<div class="MsoNormal">
New to this year's campaign has also been the introduction of the "<a href="http://wholesomize.it/" target="_blank">Wholesome Button</a>" -- a button one can add to their web browser to "change any webpage into one that's full of love, positivity and acceptance." They are not just creating visual stories through their commercials, but they are allowing a consumer to modify the stories they read to be "wholesome." Not only is Honey Maid telling the story of the American family and convey the values we should embrace, they are allowing the consumer to literally transform the stories of others to befit this viewpoint. </div>
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</div>
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Given the breadth of visual formats to engage in storytelling, Honey Maid has not limited their ad campaigns to television commercials -- these commercials have been integrated into Youtube, <a href="https://www.instagram.com/honeymaidsnacks/?hl=en" target="_blank">instagram</a>, <a href="https://www.facebook.com/honeymaid/" target="_blank">facebook</a>, their <a href="https://twitter.com/honeymaidsnacks" target="_blank">twitter feed</a>, and of course their <a href="http://www.honeymaid.com/" target="_blank">website</a>. </div>
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While learning about Honey Maid's ad campaign I found a particularly interesting piece in Adweek that spoke about the <a href="http://www.adweek.com/news/advertising-branding/google-tested-3-versions-honey-maid-ad-see-which-worked-best-online-170775" target="_blank">Google testing of different ad lengths online</a>
to assess effectiveness. This testing particularly assessed ad viewing
on YouTube's skippable preroll format -- trying to discover if a
15-second, 30-second, or 2 minutes 17 second version was best received.
Despite Google's assertion that length of engagement was a central
aspect of viewer brand awareness and consideration -- longer-form being
regarded as better -- they found that the 30 second ad was watched all
the way through most often, while the 15 second was the most skipped of
the versions. The 2 minute 17 second ad was skipped more than the 30
second, but less than the 15 second, however this culminated in only 15%
of viewers watching it fully. One particular challenge of the longest
ad was that the brand was not even presented until 1 minutes 17 seconds
in -- so many would have watched part of the story line and never have
even known the brand affiliation. </div>
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Honey Maid is effectively using its story telling to align itself with a particular socio-political viewpoint on diversity and family. Their ads have brought awareness to the American mainstream public about the many and varied forms of family that exist in our society. By creating a story of inclusion, particularly with gay and lesbian imagery, their brand did elicit significant negative feedback, but far more positive feedback (see Love ad, above) -- this audience response created social dialogue and discourse. The brand further transformed the overall story to demonstrate the largely positive feedback they had received -- they not only told the story of gay dads, but they then told the story of American's response to gay fatherhood, centrally positioning the idea of family not only in the construct of diversity, but also in the central message that family is '<a href="http://www.newyorker.com/business/currency/honey-maid-and-the-business-of-love" target="_blank">Love</a>.' </div>
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Given the changing cultural landscape of the time, the storytelling of Honey Maid has been particularly effective. The 2014 ads, particularly that of the gay fathers, resonated nationally in a time when legal cases were occurring across the nation relevant to the issues of same-sex marriage. The 2016 ad of <a href="https://youtu.be/iFumJXP6s1w" target="_blank">Neighbors</a>, depicting what may be understood as a Judeo-Christian white family and their understanding of Muslim neighbors, resonates with today's audiences as issues of Muslim and immigrant rights have emerged as an issue of dialogue during Presidential campaigning. These speak to what Walter Fisher speaks of in the <a href="http://communicationtheory.org/the-narrative-paradigm/" target="_blank">narrative paradigm</a> -- coherence and fidelity. These stories align or coherent with what we understand to be images of the family, while also appear factual and credible.</div>
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Anonymoushttp://www.blogger.com/profile/14524730319746443510noreply@blogger.com0tag:blogger.com,1999:blog-7866954720686598901.post-76620532268295991822016-08-27T16:38:00.001-07:002016-08-28T12:40:40.526-07:00Anonymoushttp://www.blogger.com/profile/14524730319746443510noreply@blogger.com0tag:blogger.com,1999:blog-7866954720686598901.post-7984395061710533722016-08-27T16:38:00.000-07:002016-08-28T12:40:37.686-07:00Ben-Hur: Social Media Monitoring Report<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe-SQbNB149D5sBjB7dMhZvEyI5-L8ysR1uo74hCDC6kBit4kLAEEWOBMlE_F918sq3KRwjLRmBmDdVhOWl8DeE3ZkowpCY5pXTLVcm4jTtgfpZQR9kitMaqqTcno-xXCVn5HaCONRUMU/s1600/BenHur.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe-SQbNB149D5sBjB7dMhZvEyI5-L8ysR1uo74hCDC6kBit4kLAEEWOBMlE_F918sq3KRwjLRmBmDdVhOWl8DeE3ZkowpCY5pXTLVcm4jTtgfpZQR9kitMaqqTcno-xXCVn5HaCONRUMU/s400/BenHur.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: <a href="https://youtu.be/gLJdzky63BA" target="_blank">Official Trailer</a></td></tr>
</tbody></table>
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<span style="font-size: x-large;"><span style="color: #7f6000;">Ben-Hur: Social Media Monitoring Report</span></span></div>
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">I was recently reading an interesting article <i style="mso-bidi-font-style: normal;"><a href="http://www.salon.com/2016/08/21/the-straight-washing-of-ben-hur-remake-of-the-59-epic-drops-gay-subtext-and-beefs-up-religious-themes/" target="_blank">The straight-washing of “Ben-Hur”: Remake of the ’59 epic drops gaysubtext—and beefs up religious themes</a>. </i>This inspired me to
consider exploring audience feedback about this <a href="http://www.benhurmovie.com/" target="_blank">film </a>on social media
during its opening weekend.<span style="mso-spacerun: yes;"> </span>The film’s
opening weekend was just a week ago (Aug 19-21, 2016) and resulted in a low box
office turnout of <a href="http://www.hollywoodreporter.com/news/weekend-box-office-ben-hur-921331" target="_blank">$11.4million domestic</a>--quite a poor
outcome for a film with an approximate $100 million production budget.</span><br />
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<span style="font-size: x-large;"><span style="color: #7f6000;">Considering Approaches to Collecting Data</span></span></div>
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In considering ways to explore how the film was being
discussed on social media, I initially considered looking at its Facebook page
(Ben-Hur Film) or its Twitter feed.<span style="mso-spacerun: yes;"> </span>As
of this posting, approximately 226,000 people have liked this Facebook
page.<span style="mso-spacerun: yes;"> </span>I had considered exploring the
feedback of audiences to the posted video clips or to the film in general, with
a focus on posts during the opening weekend, but this resulted in too large a
sample for the purposes of this dialogue.</div>
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<![endif]--><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">I also considered
looking to Twitter and found there were several hashtags I could explore,
including #BenHur, #BenHurMovies, and #BenHur2016.<span style="mso-spacerun: yes;"> </span>However, looking at some of these, I was
finding a mix of audience response, celebrity encouragements to go see the
film, and tweets from film producers, such as <a href="https://en.wikipedia.org/wiki/Roma_Downey" target="_blank">Roma Downey</a> (@RealRomaDowney).<span style="mso-spacerun: yes;"> </span>This mix of dialogues was going to be
challenging to explore—particularly as it might require my further
investigation into the tweeter to gauge if they were connected to the film.</span></div>
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<span style="font-size: x-large;"><span style="color: #7f6000;">Rotten Tomatoes: Site of Examination</span></span></div>
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Ultimately, I decided to use <a href="https://en.wikipedia.org/wiki/Rotten_Tomatoes" target="_blank">Rotten Tomatoes</a></span>, a film review website
that has an active audience participation pool that is separate from their “critic”
or reviewers.<span style="mso-spacerun: yes;"> </span>Looking at the page for
<a href="https://www.rottentomatoes.com/m/ben_hur_2016/#contentReviews" target="_blank">Ben-Hur (2016)</a> we are exposed to
preliminary feedback on the film’s response.<span style="mso-spacerun: yes;">
</span>As seen on the “Tomatometer” the film was rated at a 28%, which
indicated the percentage of approved critics who have given the film a positive
review, which is assessed at a 3.5 or higher out of 5 stars.<span style="mso-spacerun: yes;"> </span>Meanwhile, we see that 66% of the audience
respondents rated the film positively.<span style="mso-spacerun: yes;">
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information about critical and audience response it does not dig into the
opening weekend feedback.<span style="mso-spacerun: yes;"> </span>These numbers
speak to feedback up to the current time.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_dzuhnZ3MfTuvC2lmFDPFDVmWHqg2ngCr5Va2VvSFWGMobgtGMmQ9h3zpEBMXkMo8CYyemp9aVwau8BcYiQ7Z_O8mKxUTy5rfYlD5YmYf6xRPfLa3RB6hThsWq1vDitqhmaq-wBA1Fl8/s1600/Blog+2+-+Rotten+tomatoes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_dzuhnZ3MfTuvC2lmFDPFDVmWHqg2ngCr5Va2VvSFWGMobgtGMmQ9h3zpEBMXkMo8CYyemp9aVwau8BcYiQ7Z_O8mKxUTy5rfYlD5YmYf6xRPfLa3RB6hThsWq1vDitqhmaq-wBA1Fl8/s400/Blog+2+-+Rotten+tomatoes.jpg" width="400" /></a></td></tr>
<tr align="right"><td class="tr-caption">Source: Rottentomatoes.com</td></tr>
</tbody></table>
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<div class="MsoNormal">
To explore the audience feedback during opening weekend I
looked at the audience reviews posted on Aug 19, Aug 20, and Aug 21, 2016.<span style="mso-spacerun: yes;"> </span>It should be noted that these reviews are
fairly immediate and does not explore the reviews people posted in the days
that followed, who may have seen the film during opening weekend.<span style="mso-spacerun: yes;"> </span>The collected reviews from these three days
resulted in a sample of 208 reviews (n=208).<span style="mso-spacerun: yes;">
</span>Given the variety of review lengths and assessments that could be done,
I chose to centrally focus on a quassi-measure of reviewer legitimacy/social
engagement, who was posting a review, and their star rating.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: x-large;"><span style="color: #7f6000;">Findings</span></span></div>
<div class="MsoNormal">
Firstly, to assess the legitimacy and social media
engagement of the reviewers I examined their “profiles.”<span style="mso-spacerun: yes;"> </span>“Profiles” are readily visible on the page of
reviews in the form of an image and a screen name. Unlike some social media platforms,
these profiles are not full profiles in the traditional sense, by in
large.<span style="mso-spacerun: yes;"> </span>One is unable to click into a
person to learn more about them, we are constrained to examinations of their
identity based on image and screen name.<span style="mso-spacerun: yes;">
</span>As a quassi-measure of likely digital media engagement I collected data
on the number of reviewers who included a photo in their profile and those who
did not.<span style="mso-spacerun: yes;"> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8sOmIeOiyjsVGH978eii8PJ1C6m-HmGvdnM2kD27jvHh6vmEX9uvlOMcQaMurq1PfJE0BwmCssHEte2n6RBBvqWSbANQziAYYQh8ioXYKfQ1CeNH4YqRBsh_sBaij7HTWLauflOj8EF8/s1600/Blog+2+-+image+in+profile.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8sOmIeOiyjsVGH978eii8PJ1C6m-HmGvdnM2kD27jvHh6vmEX9uvlOMcQaMurq1PfJE0BwmCssHEte2n6RBBvqWSbANQziAYYQh8ioXYKfQ1CeNH4YqRBsh_sBaij7HTWLauflOj8EF8/s320/Blog+2+-+image+in+profile.jpg" width="320" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span>I found that nearly ¾ of the
audience reviewers included an image, which may suggest a certain familiarity
and engagement with both digital technologies and profile construction/meaning. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Secondly, informed by the profile information, I explored
the likely gender of the reviewer.<span style="mso-spacerun: yes;"> </span>Given
the limitations of this project, I centrally focused upon categories of men,
women, and unknown.<span style="mso-spacerun: yes;"> </span>Reviewers were
categorized primarily based upon their screen name, using personal knowledge of
name gendering based on a western context.<span style="mso-spacerun: yes;">
</span>For a number of profiles it was impossible to determine gender on name
alone—in such a case, if a picture was present, it would also be used in the
gender determination when appropriate.<span style="mso-spacerun: yes;">
</span>This did leave a number of reviewers as unknown.<span style="mso-spacerun: yes;"> </span>This demonstrated that among those posting
reviews on opening weekend on this website, approximately 60% were men, 25%
were women, and 15% were gender unknown (see image for precise statistics). </div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVS3OG9Hg2KVF3cpULu4v2jmyurPbWSolMAyTCXe8UfNChPWrTe3-9Z_mJc-OPaT1ygLRwl8I0mxdny4cYwFSJS0NVZn2dIhC4b_tzYoBSBdXTETjtsDprtRGwoGcTtPJ_da61TzKi2yQ/s1600/Blog+2+-+gender.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVS3OG9Hg2KVF3cpULu4v2jmyurPbWSolMAyTCXe8UfNChPWrTe3-9Z_mJc-OPaT1ygLRwl8I0mxdny4cYwFSJS0NVZn2dIhC4b_tzYoBSBdXTETjtsDprtRGwoGcTtPJ_da61TzKi2yQ/s320/Blog+2+-+gender.jpg" width="320" /></a> <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8sOmIeOiyjsVGH978eii8PJ1C6m-HmGvdnM2kD27jvHh6vmEX9uvlOMcQaMurq1PfJE0BwmCssHEte2n6RBBvqWSbANQziAYYQh8ioXYKfQ1CeNH4YqRBsh_sBaij7HTWLauflOj8EF8/s1600/Blog+2+-+image+in+profile.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<br />
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Finally, I explored the star-rating these reviewers gave to
the film.<span style="mso-spacerun: yes;"> </span>The ratings ranged from zero
to five, with five being the strongest possible review.<span style="mso-spacerun: yes;"> </span>Below you may see the breakdown of
ratings.<span style="mso-spacerun: yes;"> </span>The average number of stars
given was 3.5, with a median of 4 stars. Based on this sample and the Rotten
Tomatoes rating system, this demonstrated 64% of the audience who wrote a
review on this website on the opening weekend liked the film.<span style="mso-spacerun: yes;"> </span>This is highly consistent with the current
rating, a week later, of 66%.<span style="mso-spacerun: yes;"> </span>This said,
the numbers are skewed in part due to at least two reviews: one reviewer gave
the film zero stars, but had evidently not seen the film based on their written
commentary “This won’t be very good. I am not going to watch it.” and another
gave the film zero stars, but has extremely positive things to say “I thought
the film was awesome!” These two reviews demonstrate some of the problems with
this sort of data – some may post feedback/reviews without being personally
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<span style="font-size: x-large;"><span style="color: #7f6000;">Looking Elsewhere</span></span></div>
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Another obvious place one might look for film feedback is the Internet
Media Database, largely known as <a href="https://en.wikipedia.org/wiki/IMDb" target="_blank">IMDb</a>. On the IMDb website
when we look at <a href="http://www.imdb.com/title/tt2638144/" target="_blank">Ben-Hur</a> we see a 5.5 star out
of 10 star score, based on just over 3,800 current reviews. It is interesting that
one can actually dig into the <a href="http://www.imdb.com/title/tt2638144/ratings?ref_=tt_ov_rt" target="_blank">reviewer statistics</a> specifically. <span style="mso-spacerun: yes;"> </span>Herein, we can find information on reviewer
characteristics such as sex, age, age, and U.S./non-U.S. users. For example we
can see, that among reviewers whose sex (male or female) is determined, that
approximately 80% are male and 20% are female.<span style="mso-spacerun: yes;">
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<span style="font-size: x-large;"><span style="color: #7f6000;">Summarizing Thoughts</span></span></div>
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Looking at the audience response to this film on this social media site and
others offers perspective for various consumers and producers of media,
particularly film in this case.<span style="mso-spacerun: yes;"> </span>As a
consumer, before paying substantial money to see a film in the theater, many
may consult r<a href="https://www.dartmouth.edu/~csnyder/JOIE_05301003.pdf" target="_blank">eviews from experts</a> or from <a href="http://scholars.unh.edu/cgi/viewcontent.cgi?article=1267&context=honors" target="_blank">online reviews in general</a>. </span><cite><span style="font-size: 12.0pt; font-style: normal; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-font-style: italic; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Certainly, we may weight expert
reviews more heavily on average, but the word of mouth of the audience can make
a real difference.<span style="mso-spacerun: yes;"> </span>There sure have been
<a href="http://www.huffingtonpost.com/2015/02/10/good-movies-bad-reviews_n_6647954.html" target="_blank">films that opened to poor reviews, but became hits with the audiences</a> -- you've probably seen at least some of them!</span></cite><br />
<br />
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<![endif]--><cite><span style="font-size: 12.0pt; font-style: normal; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-font-style: italic; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Looking to the reviews for this
film on Rotten Tomatoes offers a more positive response to the film than
IMDb.<span style="mso-spacerun: yes;"> </span>However, the current general
reviews on both arguably align with an IMDb overall rating of 5.5 out of 10
stars and a Rotten Tomatoes rating of 66% liking the film.<span style="mso-spacerun: yes;"> </span>Indeed, if the Rotten Tomatoes scale is
adjusted to a 10 points scale, looking at the opening weekend reviews, it would
demonstrate a 7 out of 10 stars.<span style="mso-spacerun: yes;"> </span>When
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traffic of these respective sites.<span style="mso-spacerun: yes;"> </span>IMDb
was launched in 1990 and has an <a href="https://en.wikipedia.org/wiki/Alexa_Internet" target="_blank">Alexa rank</a> <cite><span style="font-size: 12.0pt; font-style: normal; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">of 53.<span style="mso-spacerun: yes;"> </span>Meanwhile, </span></cite><cite><span style="font-size: 12.0pt; font-style: normal; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-font-style: italic; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="mso-spacerun: yes;"> </span>Rotten Tomatoes was launched in 1998, but has
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more trafficked and thus likely more respected by the average consumer.<span style="mso-spacerun: yes;"> </span>This said, there may different types of
audiences using these websites – perhaps Rotten Tomatoes is the “underground”
reviewer locale?</span></cite></span></cite></span><br />
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<![endif]--><cite><span style="font-size: 12.0pt; font-style: normal; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-font-style: italic; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Regardless of source comparisons,
Rotten Tomatoes demonstrates that the opening weekend’s audience reviews were
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word of mouth, this film is clearly appealing to a significant number of
reviewers.<span style="mso-spacerun: yes;"> </span>While not specifically assessed,
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appeared to reference the action of the film as well as its strong religious
messages.</span></cite><br />
<br />
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version, foreign audiences may not be and may receive such a film more openly,
without baggage of prior perspective.</span></cite></div>
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As a sociologist, my interests with social media are
particularly at the intersections of communication and social behaviors.<span style="mso-spacerun: yes;"> </span>I’m intrigued with how are people are
consuming and engaging with social media and how that then impacts their
behaviors or perceptions of others.<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Undoubtedly, the use of social media is <a href="https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/" target="_blank">pervasive </a>with "<a href="http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/" target="_blank">with nearly 2/3 of American adults using it</a>". As someone who has
been largely resistant to its use personally, my knowledge is a bit limited at
this point, but I’m learning.</span></div>
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Looking at the social impact of this mode of communication
and interaction, it is clearly a rich opportunity for research.<span style="mso-spacerun: yes;"> </span>Given my works in sexuality and LGBT studies
I particularly am finding myself interested in the manners social media is
being used by sexual minority groups, advocacy organizations, and health
service organizations.</div>
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<span style="font-size: large;"><u><b>Social Networking and Family Diversity</b></u></span></div>
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As more of us are going online, sharing more and more of our
lives, I am fascinated with how this has allowed minority populations,
particularly LGBT persons to share their lives, connect with others, and
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</span>I am currently intrigued with the use of <a href="https://www.pinterest.com/" target="_blank">Pinterest </a>to catalog and
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things for my own personal reference later, but I am also interested in how
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information on specific topics.<span style="mso-spacerun: yes;"> </span>Currently,
I’m in the midst of initiating work looking at how LGBT families are being
portrayed on Pinterest, based on its visual layout and how that intersects with
information for consumers.</div>
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<br /></div>
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<span style="font-size: large;"><u><b>Mobile devices and Social Media</b></u></span></div>
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Given that “<a href="http://marketingland.com/facebook-usage-accounts-1-5-minutes-spent-mobile-171561" target="_blank">nearly 80% of social media time is spent on mobile devices</a>,”<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>I am especially interested in how its use is
interacting with our daily lives.<span style="mso-spacerun: yes;"> </span>I am
certain there are some who are checking their social media accounts immediately
upon waking and last thing before sleep, but how else is it impact one’s
lives?<span style="mso-spacerun: yes;"> </span>Is social media and the easy
access to mobile technology transforming our communication processes and
shifting us to digital dialogues and away from face-to-face interaction?<span style="mso-spacerun: yes;"> </span>I particularly ponder this point as I await
the start of a class and look around the room and see every student present on
their phones.<span style="mso-spacerun: yes;"> </span>Increasingly, I have
students indicate they “don’t know anyone” in a class – perhaps in part because
there is little social interaction in this real world scenario as students
focus upon their small screens.<span style="mso-spacerun: yes;"> </span>It is a
profound change from when I went to college.<span style="mso-spacerun: yes;">
</span>I don’t know if it’s a good or bad change; that all depends on one’s
perspective, but it certainly is a pervasive pattern I’m observing among my
primarily young adult students.</div>
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<u><b>Geo-based Social Networking Apps: Grindr</b></u></div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrIxxXsh9Z_Bqy_fEpOKaoa-KEyzagGAdud9ZRwFOGNc31Fy38x1htlAAKZQsnyswUa8ng5_MOX4OVbHlz4l5Z707b_M9mQ_nfyZNPUSnzwPAARPfhfOuJQzP1bJiJVoNGFUePI-HelXY/s1600/grindr.jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrIxxXsh9Z_Bqy_fEpOKaoa-KEyzagGAdud9ZRwFOGNc31Fy38x1htlAAKZQsnyswUa8ng5_MOX4OVbHlz4l5Z707b_M9mQ_nfyZNPUSnzwPAARPfhfOuJQzP1bJiJVoNGFUePI-HelXY/s320/grindr.jpeg" width="320" /></a></td></tr>
<tr align="right"><td class="tr-caption"><span style="color: #999999;">Source: Grindr.com</span></td></tr>
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A specific area of interest I have is with geo-based social
networking apps. <span style="mso-spacerun: yes;"> </span><a href="http://www.grindr.com/" target="_blank">Grindr</a>, the “#1 gay social
network app” with over 2 million daily users in 192 countries.<span style="mso-spacerun: yes;"> </span>This app is primarily used by gay men to
connect with men in the local geographic region, often for the purposes of
casual sex, but may also be used for networking, meeting new friends or
potential dates, etc.<span style="mso-spacerun: yes;"> </span>Some have argued
that this app has changed gay men’s lives for the <a href="https://www.theguardian.com/commentisfree/2016/jun/05/grindr-gay-men-hookup-apps-social-lives" target="_blank">better</a>.<span style="mso-spacerun: yes;"> </span>Meanwhile, others are noting <a href="http://www.dailymail.co.uk/health/article-3252570/Tinder-Grindr-dating-apps-increase-risk-chlamydia-gonorrhea-making-casual-sex-available-ordering-pizza.html" target="_blank">increasedSTD rates</a> <span style="mso-spacerun: yes;"></span>linked to Grinder and <a href="https://en.wikipedia.org/wiki/Tinder_%28app%29" target="_blank">Tinder</a>, another similar location-based social app that primarily serves to connect
heterosexual consumers.<span style="mso-spacerun: yes;"> </span>Given my
research with gay men, I am particularly intrigued with how gay men are using
this app, both for dating and connecting, but also how they are communication and
constructing identities in their profiles.<span style="mso-spacerun: yes;">
</span>From anecdotal experience in the app, I am intrigued with the frequency
of “body” shots of just a torso and no face and how this intersects with text
(which may indicate specific goals, ranging from friends and dating, to hookups
and casual sex).<span style="mso-spacerun: yes;"> </span>I am actually in the
process of considering how I may go about collecting a sample grindr ads across
the Atlanta metro area for analysis… we’ll see how far I get into that process!</div>
<br />
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<span style="font-size: large;"><u><b>Geo-based apps, Sexual Behavior, and HIV</b></u></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><br /></td></tr>
<tr align="right"><td class="tr-caption"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGAAz0GScsPbQCMUZH_P9D_rkE66mtvvLkLTR6MiS6DUOROWtbYpphCp7uaNq12BSxYBcjbnIawQ5sfVQ0yizX9czNRxVmhwd4ws3CiY1uBVkzXkfwpowwpehCO0w6TTDhs-kVRv7TBnE/s1600/Grindr+STD+pic.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGAAz0GScsPbQCMUZH_P9D_rkE66mtvvLkLTR6MiS6DUOROWtbYpphCp7uaNq12BSxYBcjbnIawQ5sfVQ0yizX9czNRxVmhwd4ws3CiY1uBVkzXkfwpowwpehCO0w6TTDhs-kVRv7TBnE/s400/Grindr+STD+pic.jpg" width="400" /></a></td></tr>
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Linked to apps like grindr, I am also increasingly
interested in the intersection issues of social media and health education and
services.<span style="mso-spacerun: yes;"> </span>Particularly, as noted above, given
the tie to STDs and HIV, I am intrigued with the efforts of grindr to educate,
<a href="http://www.cnn.com/2016/07/25/health/grindr-hiv-test-kit/" target="_blank">encourage HIV testing</a>,
<span style="mso-spacerun: yes;"></span>and safer sex practices among its users.<span style="mso-spacerun: yes;"> </span>The recent introduction of <a href="http://www.hrc.org/explore/topic/hiv-aids?gclid=CjwKEAjw3Nq9BRCw8OD6s4eI5HASJABsfCIaONwfVKuTd156Nwrffx07CL5YyO-6ZUnN4F9_ajshvhoC-O_w_wcB" target="_blank">PrEP (Pre-ExposureProphylaxis)</a>,
a drug that may <a href="http://www.bbc.com/news/magazine-33346746" target="_blank">help one remain HIV-negative when engaging in unprotected sex</a> <span style="mso-spacerun: yes;"></span>(#DailyBlue)
has been embraced by many gay men.<span style="mso-spacerun: yes;"> </span>This
is a particularly important issue in the Atlanta metro, given that this area
has <a href="http://america.aljazeera.com/articles/2015/12/30/Atlanta-alarming-rates-HIV-AIDS.html" target="_blank">one of the highest new infection rates in the nation</a>, ranked fifth among metro areas with populations over 500,000. It is
interesting to see how some men are deploying information about their PrEP use
in their profiles—one ponders what does this mean?<span style="mso-spacerun: yes;"> </span>Are these men advertising that they are open
to unprotected sex encounters?<span style="mso-spacerun: yes;"> </span>This is
actually a matter I’m working to examine in <a href="http://atlanta.craigslist.org/" target="_blank">Craigslist</a> personal ads among men seeking men.</div>
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<span style="font-size: large;"><u><b>Digital Media and Healthcare</b></u></span></div>
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Tied to all this is the issue of <a href="http://www.uniteforsight.org/health-education/module2" target="_blank">using social media to promotehealthful behaviors</a>.
Social media is <a href="http://www.huffingtonpost.com/shannon-dosemagen-/how-social-media-is-shaki_b_9090102.html" target="_blank">changing public health knowledge</a> and perhaps social behaviors.
As we now see more insurance policies, include at KSU, offering access to <a href="http://www.usatoday.com/story/tech/2015/07/06/health-care-technologies/29160173/" target="_blank">digital doctors</a><span style="mso-spacerun: yes;"> </span>I ponder how this is a response to our
increasingly digitized media existence. Do we even want physical contact with
our doctors and exposure to the germ-laden waiting rooms?<span style="mso-spacerun: yes;"> </span>Maybe our increasing reliance on digital and
social media is changing our expectations for services as we buy online and
seek services online.<span style="mso-spacerun: yes;"> </span>I ponder if we are
actually turning to a life as shown in 1995’s <a href="http://www.imdb.com/title/tt0113957/" target="_blank"><i>The Net</i></a> where are digital interaction becomes our “life” and people of the physical
world don’t really know who we are anymore?<span style="mso-spacerun: yes;">
</span>Or maybe our digital lives are giving us freedom to create identities
and social interactions that exceed our real-life experience as in 2009’s
<a href="http://www.imdb.com/title/tt0986263/" target="_blank"><i>Surrogates </i></a>or the experiences of those in <a href="http://secondlife.com/" target="_blank">Second Life</a>
(interesting documentary <a href="http://www.imdb.com/title/tt1518809/" target="_blank"><i>Life 2.0</i></a>)</div>
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